In the 1990s here in Singapore, the talk on the street was to invest in the stock market because of the free Singapore Telecoms shares everyone received from the government. It was an exciting time -- everyone could participate in capitalism, and every investment seemed to make money.
Unfortunately, therein lies the issue of investor education -- people based their investments on what they heard their relative who's a broker said, or some insider information floating around at the nearby cafe.
It was then (1995), we saw the need for unbiased fundamental research that was suited for an untrained investor -- good enough information to help them make an informed investment decision. No one believed in us initially, until the Asian Financial Crisis, where many lost lots of money and the frenzy drove people to get educated through media such as Shares Investment.
From the thousands of investors we journeyed with to nearly 200,000 investors every month today.
Since 1995, we have partnered with exchanges, brokerages, financial institutions and educators, to be the trusted bridge between financial institutions, regulators, educators and much more, and our 200,000-investor community.
Some of our key partners has been fellow colleagues in the industry -- from media as far as China, to trainers and educators who have worked hard alongside with us to educate and improve the competency of the investor community in Singapore.
We are also a trusted investor-relations platform and we work with numerous IR companies such as Financial PR, PR Newswire, Citigate Dewe Rogerson i.MAGE, OAKTree, Cogent Communications as well as an extensive group of listed companies from various industries in Singapore.
Every month, through our print, digital, social media platforms and events, we reach out to nearly 200,000 mass affluent investors in Singapore and the region. Beyond the scale of the community, the Shares Investment community are serious investors with a strong portfolio size and investable income:
Through our websites, mobile apps, social media and newsletters, we reach out to more than 10,000 affluent investors/traders every single day. Every day, fresh content and data is uploaded for our users -- pushing what matters to them through customised newsletters, or making the digital user experience efficient through our mobile apps and mobile-optimised websites when they visit us. Our goal? To empower each member of our community with useful information in their investment journey.
Earning the trust in the industry, we also earned the trust of our peers such as Yahoo Finance (Singapore) and Singtel Newsloop, as being one of their key content providers. We've also worked with numerous partners, such as Bursa Malaysia (The Malaysia Stock Exchange) to build content to engage the investor community here in Singapore.
And the exciting thing is that we've seen our content read beyond just Singapore, with our Malaysian friends accounting for more than 20% of our traffic, and China/Greater China taking up another 10% of our digital reach. Our value-add to the investors -- unbiased trustable research in both English and Chinese.
And our greatest privilege has been to work with thought leaders from around the region -- China, Hong Kong, Taiwan, United States, Malaysia and Singapore, who both write and engage our communities through events and workshops. These include Dr Chan Yan Chong, Louis Wong, Hu Li Yang, Jim Rogers, DAR Wong, Kevin Gin, and many others.
One of the top 3 most read financial magazine in Singapore, Shares Investment magazines reaches out to more than 30,000 readers every month. 3 out of 4 of our readers are carefully selected clients that local brokers buy and give the magazines to in appreciation of their support and/or for their potential in the market.
The ultimate critical engagement remains still the face-to-face connection. Since 2010, Shares Investment has continuously held one of the largest Chinese investment seminars in South East Asia. The largest attendance for an event was more than 2,000 paying delegates. Not surprising, these are serious investors who are frequent traders and more than half of them, trades in more than one market.
Whether as a corporation or as part of the team, join us to reach out to these investors -- both in Singapore and the region. We believe that with the right content, lives will be empowered and aspired towards financial freedom and more. Drop us a note and let's talk.