And that's just the community we reach out to (based on an average betting of S$100 each race-day).

Yes, we probably don't think too much about the horse-racing industry thinking that it's a taboo or that the market is too small for consideration. But with races run/broadcasted in 4 out of 7 days weekly and 1 in 2 betting S$100 each time -- this is not a small industry to be neglected. 

The Singapore Turf Club’s continuous effort to reach out to the PMEBs and the ultra-high-net-worth individuals has led to luxurious events such as the recent China Equine Cultural Festival held on 21 and 22 February 2015. It was the richest race Singapore held — with a S$3,050,000 CECF Singapore Cup for the winner, drawing the rich and famous from China and Singapore. Such events represent a very niche affluent audience and community that the horse-racing sport reaches out to.

A Brand Racegoers Trust since 1977

When our founders first stepped into the turf club in 1976, the one thing that struck was how blindly everyone was placing their bets -- based on what their neighbour or bookmaker shared with them. It was then we discovered the information gap that we wanted to fill, helping lives to at the very least, bet after a good study in their bet. 

Since then, Punters’ Way and its product line of magazines and digital platforms have been the leading horse racing information provider in Singapore. Many of our readers have read our magazine since the first day they entered the races, letting it be the textbook when they teach their next generation about horse racing. 

Every race day, we reach out to 60,000 affluent race-goers who are confident that the information they read can be trusted. Through the stringent ISO-9001-certified checks and processes and the proprietary computerised-horse-rating system, we take pride in the race information, recommendations and videos that we provide to our community through print, website, apps and social media. 

An Audience Not To Be Ignored

Whether as a corporation or as part of the team, reach out to the horse racing community through us -- both in Singapore and the region. We believe that with the right content, lives will be empowered and aspired towards financial freedom and more.

Drop us a note and let's talk.